Any graphics that are created to be used to sell a product or service may be labeled marketing art. In this section we will be specifically referring to art created for presentation purposes. (Printed catalog art can be found in the "print" section of this web site. Web catalog art can be found in the "web" section of this web site.) At abm, we excel in creating virtual products digitally. Product renderings can be a great sales tool to show what custom or personalized products will look like, before any money is spent on tooling or speculative samples. Using the latest digital tools such as Adobe Illustrator and Photoshop, renderings can be delivered in hours or days, not weeks as with an actual product sample. A digital product rendering is a great visualization tool that takes the guess work, much of the time and miscommunication out of product sales.
These product renderings can be delivered as hardcopy, mounted to a backer board for meeting presentation purposes or delivered via the internet for electronic presentation.

Click any rendering image thumbnail below to view a larger version and descriptive text.